Marketing Insight Officer
Passionate about making a difference? Join us at The Brain Tumour Charity and help fight for a world without brain tumours. Your impact matters.
Recently named Charity of the Year by Just Giving Awards 2022, we’re committed to moving further, faster to accelerate change for everyone affected by a brain tumour. Brain tumours kill more children and adults under 40 in the UK than any other cancer. We know that a cure can’t wait.
We understand the power data has to accelerate research and maximise impact and we are determined to be truly evidence based in everything we do.
We are building a loyal and engaged community whose support will help us to fight brain tumours on all fronts; through research, support and campaigning, to save lives and improve quality of life — and this is where you come in. We need you, a talented marketing insight specialist to help us develop and Mardeliver our strategy.
- Location: Hybrid role, 2-3 days a week in the office (based in Fleet, Hampshire)
- Working hours: 37.5 hours per week, with some out of hours working when required.
- Annual Salary: up to £32,960 (dependent on experience)
We are seeking a unique blend of marketer, fundraiser, and data analyst, equipped with the unique ability to analyse and interpret data to drive and evolve campaigns, as well as aid in developing new products. Your natural curiosity will lead you to explore and interrogate all available data points, both online and offline. You'll excel in clearly communicating complex data findings to non-technical colleagues at all levels.
Apply your skills to drive meaningful change and optimise our fundraising and customer experience efforts.
- Campaign Analysis: Collaborate with the Head of Customer Experience (CX) to manage and interpret campaign analysis, providing actionable insights to stakeholders
- Data Visualisation: Create dashboards and visual tools for fundraisers to track and optimise campaigns
- Team Collaboration: Work with the CX team to report on testing strategies and segmentations
- Insight Dissemination: Ensure internal stakeholders understand and utilise insights.
- Market Research: Plan and implement market research to support fundraising and CX strategies
- Compliance: Ensure all campaigns comply with Data Protection and fundraising best practices.
We encourage you to apply even if you do not meet all of the below criteria.
Experience:
- Proven experience in designing and implementing both qualitative and quantitative insight projects
- Ability to clearly and positively communicate technical issues at all levels
- Experience in working with personas and data segmentations for campaign optimisation
- Skilled in manipulating and interpreting large data sets to meet client requirements
- Utilising insights to inform product development and campaign strategies
- Strong project management skills
- Familiarity with SalesForce and/or SalesForce Marketing Cloud
- Understanding of database structures and implementation
- Experience working with a charity is a plus
Knowledge, Skills & Abilities:
- Expertise in direct marketing practices
- Advanced Microsoft Excel skills
- Proficient with BI visualisation tools (e.g., Microsoft Power BI)
- Experience with digital automation and customer experience software (e.g., SalesForce Marketing Cloud, Pardot)
- Familiarity with analytical and database tools
- Hands-on experience with content management systems
- Advanced use of ESPs like Marketing Cloud or DotDigital
- Proficiency with market research tools (e.g., Alchemer, SurveyMonkey)
- Strong analytical skills and ability to interpret complex data
- Excellent communication and attention to detail
- Effective project management and organisational skills under tight deadlines
You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference.
📍Location: While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2-3 days in the office each week.
🏆Our amazing benefits:
The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities.
We strive to create a workplace that celebrates diversity and provides equal opportunities for all candidates and we encourage all individuals to apply even if they don’t meet all the criteria.
You can find more about what we're doing to become a diverse organisation here.
Whilst we'd love to have you on board, we want to be upfront as we’d hate to waste your time applying for a role where we can’t take you on. At the moment, we're unable to offer visa sponsorship for any of our positions. We're currently seeking candidates who are already authorised to work in the UK without the need for sponsorship, who can remain on a permanent basis.
Please apply by clicking the red ‘join our team’ button, attaching your CV and a covering letter explaining why you want the role, what you would bring to the team and how your skillset and experience will enable us to make a real impact for those affected by brain tumours. We'd like to encourage you not to use AI to write your cover letter as we want to get to know you, the real you!
We are keen to ensure that our recruitment process is inclusive so if you’d find it beneficial to submit your application in a different format, please drop us a line at careers@thebraintumourcharity.org.
First interview to be held via Teams.
Second interview to be held in person at our office in Fleet, Hampshire.
We process your data in accordance with the Data Protection Act 2018 and the General Data Protection Regulation. For full details, please read our privacy policy for job applicants.
- Department
- Community Experience (CX)
- Role
- Marketing Insight Officer
- Locations
- Fleet
- Remote status
- Hybrid Remote
- Yearly salary
- £32,960
- Employment type
- Full-time
Colleagues
About The Brain Tumour Charity
We are The Brain Tumour Charity, the largest dedicated funder of research into brain tumours globally and the only charity in the UK taking on brain tumours on all three fronts: research, campaigning and support.
Our vision is for people diagnosed with a brain tumour to live longer and better lives. So, we’re moving further, faster to help every single person affected by this devastating disease.
We’re accelerating cures for all brain tumours, driving the best lifelong care and raising our global voices for change. So why not apply to become a part of the Brainy Bunch and help us make a real and lasting difference?
Marketing Insight Officer
Passionate about making a difference? Join us at The Brain Tumour Charity and help fight for a world without brain tumours. Your impact matters.
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